Jesus, looking at him, loved him...
And because he loved him, Jesus then tells the young man something that shocks and dismays him, homing in on the "one thing" that is lacking.
In an age where love is often reduced to uncritical affirmation and unprincipled embrace, we might be stopped short by a love like this--a love that is strangely willing to grieve and sadden and dismay the beloved, but is not for that reason any less loving. Indeed, it is more so, and shows up "affirmation" as a parody of agape.